Nikon and RED

Back in 2017 I wrote that I would love to see Nikon compete with the Canon Cinema line of equipment but Nikon didn’t have the heritage of Canon in the professional video world. It could also be argued that Sony also have a heritage in the professional video world that Nikon lacked.

With Nikon’s announcement that they intend to purchase RED, it actually makes sense to me why they would do that. Nikon will be able to produce high end video equipment without starting from a zero baseline.

ProAV did a nice opinion piece on Youtube about this. And I agree with most of what they say.

We might not see anything in the short term but the long term prospects of Nikon and RED working together makes it very exciting for the industry.

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